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If your marketing isn’t working, your message may be unclear.
People don’t buy when they’re confused. They don’t sign up, click, or respond. They leave.
Clarity wins consistently.
Scroll down, and we’ll talk about how to ensure your message is working for you, not against you.
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How to market with clarity and convert more sales
1. Get to the Point Faster
You have seconds to capture attention. If your audience has to think too hard about what you do or why they should care, they’re gone.
Bad: "We leverage cutting-edge solutions to optimize business workflows."
Better: "We help small businesses automate boring tasks and save hours every week."
2. Use Simple Words
Don't write it in your marketing if you wouldn’t say it in a conversation. Jargon and fluff kill conversions.
Bad: "Our innovative SaaS platform integrates seamlessly with dynamic ecosystems."
Better: "Our software connects with the tools you already use."
3. Make the Next Step Obvious
Your audience shouldn’t have to guess what to do next. Spell it out.
Instead of: "Interested? Learn more today!"
Try: "Download the free guide now."
4. One Idea at a Time
Each email, post, or page should have one clear message. People might remember very little of it if you try to say everything simultaneously. Most of the time, you’re better off creating a series of emails rather than trying to say everything in one piece of communication.
5. Test with Real People
Find someone unfamiliar with your business and ask them, "What do you think this means?" If they hesitate, rework it. It’s a great way to perfect an elevator pitch.
Bottom Line
Your marketing isn’t a puzzle for people to figure out unless that’s the gimmick you’re going for. Clarity removes friction, builds trust, and drives action.
Thanks for reading. I’ll talk with you next Sunday when we’ll dive into some tips on writing, which is critical in delivering clear messages and marketing that works.
-Mike
bio.link/mikeholden
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