Guess what? People aren't reading the whole thing

What this means for your messaging and your marketing

In partnership with

In last week’s newsletter, we discussed the attention economy and some tips on how to earn and keep your customers’ attention in the age of distraction.

This week, let’s discuss some things you need to remember, knowing that most people probably aren’t reading your whole email, watching your whole video, or paying attention to everything you send their way.

There are some tactics you can use, knowing people skim or lose focus.

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Peak shopping season isn’t over yet! Two thirds of consumers plan to shop the week after Christmas, and “Q5” – the period between Christmas and mid-January – has become a significant shopping window.* Roku Ads Manager makes it easy to run self-serve CTV ads and reach shoppers where they’re streaming post-holidays. Get started for as little as $500 and find your next customers on the big screen. (*National Retail Federation, 2023)

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