Simple steps for crafting better email subject lines

Let's build on last week's issue about your elevator pitch

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Thanks to all of you who responded to my recent email requesting feedback on what you’d like to see covered in this newsletter going forward. It inspired this week’s topic and the way it’s explained.

Last week, we explored the power of the elevator pitch—a concise way to explain who you are, what you do, and why it matters. This week, let’s apply the same concept to email marketing, specifically to crafting subject lines.

Scroll down for some specific tips.

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