Are you trying to sell the same thing to everyone?

Customers are not the same and your product doesn't have to be either

Mike Holden
October 27, 2024

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How many different product variations do you have? Is it enough to meet all your prospects’ needs so that you can hit your revenue goals?

Let’s talk about this.

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Are you trying to sell the same thing to everyone?

Do you have one static product, or do you have multiple ways of offering that product?

We often think of products as fixed entities—this is what we make, and this is what we sell. But the truth is that different people have different needs.

Imagine if one of your products wasn’t just one thing but a spectrum of options. Some people want a taste—an entry-level version to get started. Others are ready for a premium, all-inclusive experience. And for some, a customizable version could be right.

Product variations create choices that let customers step in at their comfort level. Think of a concert ticket: some fans go for upper deck seats, while others choose VIP access with a meet-and-greet.

Could you do this with your product? Before you launch a chicken sandwich, how many more burgers could you sell if you had a single, double, or triple option?

Whatever you’re selling, consider if slight changes could expand your reach.

You may not need more ads or to reinvent the wheel you’re selling. You just might need a version of your product that meets different types of leads where they already are.

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Thank you for reading!

Catch up on previous No Budget Marketing issues at nobudget.beehiiv.com.

See you next week.

-Mike
https://bio.link/mikeholden

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