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You’re probably not in the same place with your business or marketing needs as someone else reading this email. Each situation is unique.
But this week, I want to discuss something I see often and that anyone can borrow from, regardless of their situation and what they want to accomplish.
If you want more places to find marketing tips, check out these newsletters.
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The mistake of doing nothing
Working in marketing for over twenty years, I’ve seen many mistakes and made them myself. The good news is that we can learn a lot from those experiences.
But perhaps the biggest mistake I see people make is the mistake of doing nothing.
If you’re working in a small organization, don’t have a large budget, or are looking to market your small business or personal brand, you need to be out there, trying things unafraid of what might go wrong. You need to be an activity generator.
But this comes with a warning.
Start narrow and go from there
Especially early on, don’t try to get into everything.
This approach also works well when you’re in a rut or planning a new campaign. You don’t need a 15-pronged approach to get you to your goals most of the time.
For example, pick a couple of things to get started with your marketing rather than trying to have a presence on every social media outlet. That’s much better than having some channels dormant for long periods because you’re too busy.
Putting this into action for your business
You can get started in multiple ways, but the most important thing is to pick something.
Here are three ideas:
You could just start with one social media channel. Think about where you can find the most people in your target market. Are you running a home renovation business? Instagram or TikTok is a good place to start. Pick one, master it, and then repurpose your videos on the other platform. As a next step, you can leverage technology to turn your videos into other content.
When in doubt, generate your content on the go. This works well for people who feel too busy. If you have a smartphone, go for a walk and hit the speech-to-text button. By the time you’re done, you’ll probably have the beginnings of a blog post or content for social media channels. Take all that text you created by talking and plug it into an AI tool like ChatGPT, asking it something like, “How would you organize this into content I can use to promote my business.”
Block out the other noise and focus on email. This means coming up with ways to grow your list on autopilot, like having a sign-up form front and center on your website or anywhere your business has a presence. While that brings new people into your funnel, develop a regular cadence for communicating with people. Email marketing is one of my favorite marketing vehicles, and I’ve written a ton about it. Start with this issue of the newsletter, and then here are 12 free articles I’ve written on email marketing.
Thanks for reading. I’ll talk with you again next Sunday, or connect with me at the links below to stay in touch in the meantime.
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