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How Evergreen Content Grows Your Business on Autopilot

What if your marketing kept bringing in customers long after you created it? That’s the power of evergreen content. It’s valuable, timeless content that attracts and converts readers months or even years later.

Let’s explore how to create evergreen content and what you need to do over time to ensure its continued delivery.

Why Evergreen Content Works

Evergreen content ranks in search engines, might get shared, and, perhaps most importantly, remains relevant. It helps people find you when searching for solutions and helps position you as a go-to expert in your industry.

Let’s look at how to build evergreen content and how to maintain it over time.

How to Create Evergreen Content That Drives Business

1. Identify Timeless Topics

   • What are the most significant questions your audience asks?

   • What problems do they constantly face?

   • What beginner-to-advanced guides would help them?

   • Check out my free article: “Good SEO starts with a problem.”

2. Write Content That Stays Relevant

   • Avoid references to specific dates, trends, or news.

   • Use clear, simple language that remains useful over time.

   • Structure content for easy skimming (bullet points, subheadings, step-by-step guides).

3. Optimize for Search (SEO)

   • Use keywords your audience searches for.

   • Include internal links to your other content.

   • Keep your URLs short and descriptive.

   • Make sure your headlines, subheaders, and links contain keywords.

4. Refresh and Repurpose

   • Update links, examples, and stats every 6-12 months.

   • Turn blog posts into LinkedIn articles, Twitter threads, or newsletter content.

   • Answer common questions with excerpts from your evergreen content.

   • Optimize your titles, links, and headlines over time to compete for the keywords most relevant to your audience.

The Compound Effect of Evergreen Marketing

Each piece of evergreen content is a long-term asset. The more you create, the more opportunities you give potential customers to find you—without constantly needing to create new content.

Check out these other newsletters if you want more marketing and business-related content. You might also enjoy this free article I wrote on Medium, which discusses how to attract the leads and readers you want with your content. The article was written for Medium writers, but the content can be applied to your own blog or website.

Thanks for reading. I’m always open to suggestions for topics to cover. This issue was written after feedback from a reader.

See you next week.

-Mike
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Where to find me online: bio.link/mikeholden