Fail fast and double down

Quickly find out what works and do more of it

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Do more of what’s working.

It sounds obvious, right? But sometimes, we’re so busy chasing the next to-do, the next big idea, that we don’t even think about this approach. And if you’re still figuring out how to market your business, you might not even know what “works.”

So, let’s discuss running some experiments, adapting, and doubling down. That’s where some fun things can start to happen quickly.

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