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You already wrote a hit. Now let’s make it work harder.
Here’s how to turn your most-opened email into a repeat performer.
5 ways to turn your hit email into an even bigger producer
Repurposing content is one of the best no-budget marketing hacks out there. You can create a winner once and turn it into additional content that resonates with your audience. Here are five things you can do after you send an email that was a hit:
1. Turn it into your welcome email
Most welcome emails are boring. Replace yours with a proven winner—your highest open-rate email. It’s the first impression that keeps paying off.
2. Reuse the content as a social post
Grab the core idea. Rewrite it as a tweet, a LinkedIn post, or a short thread.
Don’t change the message—just adjust the format.
3. Link to it in your email footer
Add: “Loved this? Our readers’ favorite email: [Title].” It drives ongoing clicks from every email you send.
4. Turn it into a lead magnet
If it offers value, repackage it into a one-pager or mini PDF. Use it to grow your list with something that already works.
5. Share it with partners or community groups
Doing a newsletter swap? Send them your best-performing email. If you can say, “This one got a 42% open rate,” people are more likely to run it. Or, turn it into posts for communities like Reddit.
That’s just the beginning
You can turn that email into a video, a blog post, an entire email sequence, and much more. Don’t just send emails. Build assets.
Your best email has already earned trust. Now let it expand its reach.
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If you have any feedback, just hit reply. I appreciate hearing about what you like and don’t like. Some of my newsletter topics come directly from your feedback.
-Mike
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Find me online: bio.link/mikeholden
P.S. Here are more business and marketing emails to check out.