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- Billboards on a budget
Billboards on a budget
Here's how to make them part of your campaigns without spending a ton
Mike Holden
April 27, 2025
In partnership with
When running marketing on a tight budget, it’s easy to assume that “big moves” are off the table. Billboards? Sounds expensive, right?
But what if you could get the power of significant brand visibility without the hefty price tag? This week, I want to show you how we did that at Thorn Technologies, where I’m the marketing director.
Here’s exactly how we pulled it off (and how you can do the same).
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Small Budgets, Big Moves: Testing Billboards in Vegas
I was in Las Vegas for a tech conference in early April. When I’m not writing this newsletter, I’m the marketing director for a software company called Thorn Technologies.