Are you wasting prime real estate?

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In real estate, the mantra is location, location, location—because where something sits can change everything about its value.

In email marketing, our “location” is the subject line.

Subject line, subject line, subject line.

What you say to your audience in the subject line can change everything. It can be the difference between whether they open your email or delete it, and it can lead to them reading and acting on what’s inside the email.