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An Email That Landed a Big Opportunity
Here's the email and a breakdown of why it worked
Mike Holden
March 30, 2025
Ever sent an email blast and heard…nothing?
This week I sent one that did work, and landed a major demo opportunity already. Scroll down and I’ll break down the email for you.
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First, let’s look at the email I sent
I sent this for a tech company where I’m the marketing director.
Subject: The files from finance
Your finance team doesn’t want to deal with SFTP.
Your executives don’t want to sift through cloud storage.
They need fast access to the right files.
That’s why we built StorageLink:
✔️ A simple, web-based way to retrieve cloud files
✔️ No complex setups or APIs are required
✔️ Just drag, drop, and download
StorageLink is the easiest way to make cloud storage accessible for non-technical users. It’s a great complement to SFTP Gateway—they’re like bookends. And they both come with a 30-day free trial.
You can find StorageLink on the AWS, Azure, and Google Cloud marketplaces.
Set up a call with our sales team for a demo, and they can even get you a custom deployment plan from our support team.
Why did this email work?
📌 Intriguing Subject Line – “The files from finance” sounds like an internal email or something focused on an issue, boosting open rates.
📌 Pain-Point Hook – The first three lines speak directly to the reader’s frustrations. No fluff—just relevance.
📌 Scannable Value Prop – Bullets keep it digestible, making benefits instantly clear.
📌 Strong CTA – It doesn’t just ask for a demo—it offers a custom deployment plan.
How You Can Steal This Approach
✅ Write subject lines that spark curiosity—like an internal memo or a problem.
✅ Open with their pain, not your product. Show you get it.
✅ Use bullets to make your value obvious in seconds.
✅ Add a no-risk offer (trial, custom plan, free template) to sweeten the deal.
Small tweaks = big wins. Try this in your next campaign and see what happens
Here’s a free article I wrote about keeping your emails short.
Check out these other newsletters for more marketing and business-related content. And please forward No Budget Marketing along to anyone else you think might be interested. Thanks for reading this. I appreciate it!
-Mike
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Find me online: bio.link/mikeholden