Who is your activity generator

A great thing for small budgets

If you don’t have a marketing budget, you can set up all the measurements you want, but you’ll need some luck to improve any of your key indicators.

But there’s something you can do about this until you free up some marketing dollars. You need an activity generator. It can be you or someone else, but they have to be ready to grind it out in the areas you think will generate results.

Let’s dive deeper into activity generators. Scroll on…

-Mike

Where to get started with activity generation

Essentially, an activity generator is a person or a small team that takes consistent, daily actions to promote your brand, engage with your audience, and create opportunities for visibility.

This could involve posting on social media, writing blog posts, reaching out to influencers, participating in online forums, or attending networking events. The key is consistency.

By continuously promoting your brand, you’re maintaining visibility and driving the numbers you care about—website traffic, social media followers, email subscribers, and, ultimately, your revenue.

Here’s the most important part

A key principle of an activity generator is constantly assessing what’s working and what’s not. Marketing is not a one-size-fits-all approach; What works for one brand may not work for another. That’s why keeping a close eye on your (key performance indicators (KPIs) and being ready to pivot when necessary is important.

If you notice that a strategy is driving results, lean into it. For example, if a certain type of content is performing well on social media, create more of it. If a specific outreach method is generating leads, do it more often. The goal is to amplify what’s working while maintaining a steady activity stream.

With a limited budget and time, you need to shift quickly to what you can prove is driving the desired results. You can use the same approach once you have a small budget to work with, too.

What comes next?

As your brand grows, examine what’s working and determine how to turbocharge those activities without spending more time on them. You need time to focus on what’s next and the bigger marketing strategy.

For example, if you find that certain content topics are helping you rank higher in search engine results and that visitors to that content are turning into buyers, it’s time to dissect that further. Look for patterns of success and see what you can do to take this to the next level.

Maybe that involves outsourcing some content to an agency or someone you find through Upwork. You could hire a content manager or writer if you have the budget. Or, maybe it’s time to leverage AI.

But the idea is, “We’ve reached this level with a thing that works. How do we now take this beyond what our team can do, allowing us to focus on another key area where we can make a difference.”

Or you could decide your team is too good at this one thing driving revenue and look outside your team to find the next thing that will move the needle.